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Alvanon & Under Armour Embracing 3D in Fashion

Leading global fashion technology company Alvanon has announced a new collaboration with sportswear giant Under Armour, UA, to inspire fashion brands to embrace 3D.

The two companies partnered on a project to develop new 3D tools or fashion tech, particularly working with 3D avatar size sets making a better product, with improved sizing and standardization, that delivers next-level accuracy.

“When we fit product on fit forms across the size scale, it does not always follow a mathematical equation of traditional grading,” says Jami Dunbar, VP, Apparel and Accessories Development and Supply Chain Operations at Under Armour. UA worked with Alvanon to understand and define those nuances and embody them in its avatars. “One of the things working in volume allowed us to do is consider a lot of different body shapes,” she says. “Now we can move confidently in 3D to fit bodies.”

3D virtualization can significantly reduce the time and cost of product design and development, and minimize physical sampling.

“Under Armour had been using 3D in its core size for some time and this was the next progression of how we can develop that on a full-size range and make sure that we are really fitting everyone in the market exceptionally well,” explained Tracy Rickert, senior consultant at Alvanon. “Today’s consumers expect apparel to fit and look good on them at every size. That’s where 3D can help. Whether you’re using ASTM parametric or custom we believe these virtual assets (standard avatar size sets) will help brands and retailers resolve their sizing issues much faster.”

UA was also an instrumental beta partner in Alvanon’s recent development of the Alvanon Body Platform, which allows brands and retailers to access and share their 3D fit and core body standards with supply chain partners.

“3D is definitely changing our industry; everyone in retail is starting to touch the technology,” says Dunbar. “And the beautiful thing about it is that there’s a great deal of collaboration across brands. Everyone protects their IP, but we all know working together is the way forward, and the way we’re all going to be able to visualize and make great product.”

Alvanon is a tech company focused on the body and its application and implications in the apparel industry. They don’t make clothes, they help brands make clothes fit better, implement efficient and sustainable processes, and train their people better. Science behind the art of fit.


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